Bare Stockholm

Bare is the prominent new brand that creates everyday essentials in long-lasting quality and style. The collection of bralettes and briefs is designed in Stockholm and manufactured in Portugal, with minimalistic fits that shape perfectly to your body. Made from irresistibly soft TENCEL™ Modal, each piece ensures maximum comfort and natural breathability.

Bare Stockholm was founded during the spring of 2022. The team behind Bare found each other while crossing paths within the Swedish fashion industry. In the early days, Louise Reznik (Director of E-commerce) and Rebecka Lidenwall (Creative Director) worked together at Eytys. When they teamed up with long-time friend and entrepreneur Iman Malmberg (COO), the idea for Bare was born. Rebecka started sketching on products, sourcing factories along the way. Linked together by their shared background at Chimi, Ario Molapour (Advisor) joins in, and when the creatives Hanna Marzouki Widlund (Brand Director) and Rami Hanna (Art Director) come along, everything falls into place. Now – Bare is finally here.

The name Bare represents a commitment to responsible production, honest materials and a nod to the signature barely-there feel that makes the intimates effortlessly sexy and wholesome for any occasion. We want to enable women to buy less but better underwear by offering products that are of high quality and that will ultimately last longer. 

Our product is made with durable, natural and eco-friendly fibres with many great properties such as moisture management, thermal regulation and hindering bacterial growth. Our design is uncomplicated inspired by Scandinavian minimalism, with a fit that shapes after your body for maximum comfort.